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A Coca-Cola television advertisement featuring Special Olympics athletes was rated one of the top-10 best-remembered and most-liked commercials during the first week of the Beijing Olympics, according to Nielsen IAG, which uses an online panel to track the performance of advertising.
The ranking was based on a survey of Olympic or cultural-themed ads by 8,927 prime-time viewers during the first week of the event, IAG said. The Olympics drew 185 million total viewers over their first eight days, 14 million more than the same period for the 2004 Olympic Games in Athens, according to NBC.
In addition, the ad topped the list of most-liked ads from mid-July to mid-August, according to Nielsen.
The theme of the commercial is supporting Olympic dreams. Special Olympics athletes are shown receiving medals along with Olympic athletes and Special Olympics supporters, including Nadia Comaneci, Carl Lewis and Rafer Johnson. The Special Olympics athletes who appear in the commercial are Amanda Bamman, Special Olympics Colorado; Alex Darling, Special Olympics Washington; Paul Nimmich, Special Olympics South Carolina; and Christina Schell, Special Olympics Washington.
Coca-Cola, a Special Olympics Global Partner, has supported the movement since 1968. |
